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Address: Finea, Mullingar,
Co. Westmeath, Ireland.

Calling From Ireland:
Tel: 043 6681148
Fax: 043 6681348

Calling From Another Country:
Tel: 00353 43 6681148
Fax: 00353 43 6681348


Jason CoyleMr. Crumb is a multi-award winning food company based in the rural village of Finea in Ireland's lakelands.

Mr. Crumb was founded in 1996 by Bernard Coyle, the current Chairman. He was working as a salesman for a major bakery when he noticed a gap in the market for fresh breadcrumb as an ingredient for stuffing, bread sauce, puddings etc. He decided to quit his job, take a chance and go out on his own. Having had initial difficulty getting the breadcrumb listed with the retailers, he decided to move up the value chain and make the actual stuffing. The rest is history. Mr Crumb took a market sector which was declining by more than 20% per annum and reversed the trend creating over 25% market growth per annum.

The company has three times been voted Ireland’s Best Business: “Outstanding Irish Business”(2004), ”Irish Small Business of the Year”(2005), ”Irish Enterprise of the Year”(2014).

We have also won numerous awards for the quality and taste of our products: Great Taste, Blas na hEireann & Irish Quality Food Awards. The company is now a major local employer and a trailblazing exporter (runner up in “Irish Exporter of the Year” Food & Drink Category in both 2012 and again in 2013).

Bernard Coyle, Managing Director - Mr CrumbWhile we're best known for our stuffing and breadcrumb, the product range, both chilled and frozen, can be segmented into 2 categories:

1. Ready to Cook Value Added Ingredients such as fresh breadcrumb, stuffing, toppings, cheese melts and flavoured butters.

2. Ready to Cook Snack Foods such as filled paninis, wraps, burritos and bruschetta.

Mr. Crumb's unique selling points are that the products are produced in small batches, in a state of the art facility, by artisanal methods, whereby products are either hand cooked or hand finished.

As a result, Mr. Crumb works in partnership with leading retailers & food manufacturers in Ireland, the UK, France, Germany and Scandinavia.

Mr. Crumb has been described by Checkout Magazine as "One of Ireland's great success stories".


2015 Awards

We have won the following awards for our products:

Blas nahEireann - Bronze Award

Blas nahEireann - ‘Best in County’ award & the ‘Bronze Award’ for our Mr Crumb Sage & Onion 225g

Irish Quality Food Awards

Irish Quality Food Awards - ‘Commended’ award for our Mr Crumb Sage & Onion 225g

Blacknight SME Awards

Blacknight SME Awards – ‘Overall Award for Growth’ in the B2B SME Growth Category

Great Taste Awards

Great Taste Awards – ‘Gold’ for our Mr Crumb Sage & Onion 225g

European Country Award

European Country Award – ‘Irish National Champion’



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R&D initiatives in this company are co-funded by the European Regional Development Fund and Enterprise Ireland under the Border, Midland and Western Regional Operational Programme 2014-2020.

Our aim is to develop a range of new products using new processes aimed at increasing R&D activity which will drive company development.

Projects are still ongoing.

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